Tip of the week

Time is a highly effective point of leverage in negotiations. Ensure you are in control of it to improve your position and increase power. Remember that most deadlines are artificial. Decide how you may wish to use milestones rather than be the victim of seemingly imposed deadlines.

The Gap Partnership

Brit Insurance set to open sales negotiations with Apollo

US private equity firm makes £852m bid

28 July 2010

Brit Insurance is set to opens sales negotiations with US private equity firm Apollo Management.

Apollo has made a £10.75 a share offer for the UK insurer, which values the company at £852 million.

Brit, which sponsors the England cricket team, has opened its books to Amsterdam-based Apollo following the takeover bid.

"On behalf of shareholders, we think it is a good basis on which we can start to have discussions," Brit chief executive Dane Douetil told Reuters.

"If they [Apollo] do ever make an offer, at that time, we will consider the offer."

The British company rejected a £10.50 a share offer from Apollo earlier this month, with the firm holding out for an offer closer to its valuation of £11 a share.

Brit reported a pretax profit of £72.8 million for first half of 2010, compared with £64.9 million in the same period last year. 

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