Tip of the week

Time is a highly effective point of leverage in negotiations. Ensure you are in control of it to improve your position and increase power. Remember that most deadlines are artificial. Decide how you may wish to use milestones rather than be the victim of seemingly imposed deadlines.

The Gap Partnership

SSL completes sales negotiations with Reckitt

Reckitt Benckiser have £2.5bn offer accepted

22 July 2010

SSL International, the maker of Durex condoms, has completed sales negotiations with Reckitt Benckiser.

The firm has accepted a £2.5 billion offer from consumer goods giant Reckitt, which is looking to expand its operations in Asia and Russia.

Reckitt has had three offers turned down over the past five weeks but its share offer of £11.63 plus an 8p dividend has now been accepted.

Following the news, SSL shares rose sharply to a record-high of £11.77 - above the offer price - leading to speculation that a rival bidder could now step in.

Gerald Corbett, SSL chairman, claimed the deal was a "good outcome for shareholders".

"There are not many companies in their portfolios' that have done as well as SSL over a one, three and five-year period. It is a good outcome at this price level," he said.

Reckitt owns major brands such as dishwasher powder Finish, Nurofen and Gaviscon and will now add Durex and Scholl Shoes to its impressive portfolio.

The UK-based company has 24,900 staff worldwide with operations in 60 countries.

Gap News

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March 2011

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March 2011

Asia-Pacific offices now open

Our business is expanding globally and has opened offices in both Sydney and Hong Kong.

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