News & Insights | Articles | 12 October 2016

The retail industry has reached a crossroads, and the rules have changed. 

Conditionality still exists as part of the process of building to an agreement, but when it comes to ‘contracting the deal’ the condition can no longer be guaranteed. 

Since 2008 the ‘Big Four’ supermarkets have been operating in an increasingly fierce competitive environment, with two significant factors at play – the economic downturn, and subsequent strong growth of the discounters. As a result, a new theme in negotiation has emerged: “conditionality without conditions”. 

The Gap Partnership held an exclusive event in September 2016 to put this topic under the spotlight...

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