Insights | Articles | 17 July 2015

In situations where there are no clear market indicators and there is scope for the perception of value to be different from actual value, first offers, have an incredibly strong anchoring effect. 

Sailbuyers.com, a website for prospective boat purchasers, features a table which recommends anchor weights for different lengths and weights of boat. Astonishingly, the recommended anchor weight for an 18 metre boat weighing over 22 tonnes is a mere 30 kg. It is astonishing to think that something so big can be held firm, or anchored, by something so small. Almost a one thousand fold return on investment. If only everything else in life were that efficient... 

Read full article