Insights | Novità | 12 July 2017

Using Red Bull and Go Pro's recent partnership as his case study, Practice Head Chris Webber shares a simple practical model for how to successfully manage trust in collaborative negotiation.

In 2007 Nokia dominated the global smartphone market. In the third quarter of that year their share was 48.7%, but by the third quarter of 2012 their share had slipped to only 3.5%. The reason for this collapse was not because they did not have resources and products to compete with Apple and Samsung but because, according to CEO at the time Ollie-Pekka Kallasvuo, of a fundamental loss of internal trust.

This is a staggering claim given the technology developed and launched by Apple with the revolutionary iPhone... 

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