
August 2025
Steady sailing amidst price surges: Navigating turbulent business waters
by Mallory Gazette
In today’s rapidly evolving business environment, negotiation has become more than a skill, it’s a strategic necessity. With rising costs reshaping commercial realities across industries, the ability to renegotiate, realign and respond effectively is critical to maintaining competitive advantage. Are you ready to navigate the stormy seas of business amid price surges?
In the intricate dance of today's business world, negotiation has risen to paramount importance, a linchpin for achieving triumph. As we navigate this dynamic era where price surges cast looming shadows, the finesse of negotiation emerges as the key to unlocking prosperous deals. Our deep dive into The Gap Partnership's extensive research shines a spotlight on the pervasive macro trends shaping the very fabric of negotiation in the 2020s. These insights, akin to a compass, provide negotiators with the precision they need to steer towards the most optimal outcomes.
Unveiling transformations in the face of rising costs
The formidable impact of rising costs casts a long-reaching shadow. Over recent years, a myriad of industries has grappled with the pressing need to recalibrate existing contracts, a reaction spurred by the surge in cost structures. Astonishingly, our research reveals that respondents have undertaken the renegotiation of contracts on average five times within the last three years. Particularly noteworthy is the consumer-packaged goods (CPG) sector, emerging as a standout player. Within this realm, the practice of negotiating multiple price hikes within a single fiscal year has become an established norm.
Differences in the frequency of renegotiations emerge distinctly across sectors. At the forefront is the legal domain, where participants recalibrate agreements four to six times within the same time span. In contrast, the real estate sector paints a picture of subdued renegotiation activity. This divergence underscores the varying impacts of the price surge across different industries, each composing its unique negotiation narrative.
Navigating the surging tides
Amidst this backdrop, it's surprising to note that 61% of global respondents express deep concern about recent cost escalations and their potential repercussions on negotiations. This figure encapsulates the core challenge we confront today.
Fueled by the undulating waves of oil prices, the surge in costs takes on a pronounced reality. The interplay of demand dynamics across the European Union, United Kingdom, and United States, intertwined with supply chain complexities, propels oil prices to unparalleled heights. Though some supply chain bottlenecks have eased, persistent delays and regional disruptions continue to drive unpredictability in cost structures. Notably, energy prices remain volatile, a stark testament to the ongoing impact on transportation and manufacturing expenses across diverse sectors.
This intricate tapestry of pricing dynamics is invariably influenced by global disruptions. A significant point of influence was the landmark 2022 agreement between China National Petroleum Corporation and Gazprom, emerging merely three weeks prior to Russia's Ukraine incursion. This momentous event set in motion a revolution across the oil and gas sector, further stoking the fires of escalating costs. These dynamics are compounded by the return of protectionist trade measures, with newly imposed tariffs affecting categories like electronics, consumer goods, and automotive inputs, further escalating input costs.
In response to this surge in prices, businesses are seeking refuge in reshaped payment terms. Our research reveals that 45% of global respondents have proactively navigated the landscape of renegotiated payment terms, a strategic response to the surge in interest rates. The concurrent upswing in global inflation has prompted monetary institutions to elevate interest rates, redefining the landscape of capital borrowing. This tactical shift aims to curtail the tolerance for price hikes.
Guiding businesses through price surge challenges
Amidst this tempest, The Gap Partnership emerges as a steadfast ally, guiding clients through the tumultuous waters of escalating prices. But how, you might ask? Allow us to illuminate the path forward.
- Alignment of key stakeholders: Central to our approach is the alignment of key stakeholders. This core tenet ensures that all parties are in synchronization, streamlining the negotiation process and maximizing outcomes.
- Empowering teams: Our commitment to empowering teams is a cornerstone. Through rigorous upskilling initiatives, we arm teams with the tools, strategies, and insights required not just to survive but to thrive in the face of rising prices.
- Tailored strategies: Each negotiation is unique, and our bespoke strategies reflect this understanding. We craft nuanced approaches tailored to the intricacies of each industry and circumstance.
- Mitigating risk: Price fluctuations often bring with them an element of risk. Our expertise in risk mitigation ensures that our clients are prepared for every eventuality, safeguarding their interests even in the most uncertain of times.
- Cultivating partnerships: Beyond transactions, we prioritize relationships. Our guidance extends to helping clients cultivate stronger, more fruitful connections with customers and suppliers, nurturing partnerships that yield mutual benefits.
These combined efforts yield a formidable force, empowering our clients not just to weather the storm of rising prices but to emerge stronger and more prosperous on the other side. We acknowledge that in today's environment, every negotiation holds immense significance. The Gap Partnership stands shoulder to shoulder with our clients, guiding them toward success, equipping them with knowledge, strategies, and support necessary to navigate even the toughest negotiations with finesse.
Want to explore how negotiation strategy can protect your margins? Let’s talk. At The Gap Partnership, we work side-by-side with clients to turn cost challenges into negotiation opportunities.
About the author
Mallory Gazette has excelled in various sectors, holding senior leadership positions and leveraging her academic background in Organizational Industrial Psychology. Her success is intentional, combining focused academics and professional experiences in every decision. Mallory's advanced knowledge of human behavior drives her mastery of negotiation, leading to strong business partnerships and outperforming market expectations. As a sought-after coach, she empowers individuals to surpass perceived limitations and reach their full potential.
How The Gap Partnership can help you
The Gap Partnership specializes in transforming negotiation into a strategic advantage. With our expertise, we equip your teams with the skills and mindset to negotiate effectively, help standardize your negotiation processes for consistent success, and work with your leadership to foster a culture of collaboration and alignment across departments. Let us partner with you to embed negotiation into your organizational DNA, ensuring sustainable growth and a competitive edge in every negotiation.

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