The RGM webinar series | Negotiating price changes in a new era of price sensitivity

Emily Jordan and Darren Ives from The Gap Partnership draw on their experience leading critical RGM initiatives for global organisations to explore the challenges shaping today's commercial agenda and the practical negotiation approaches that help turn strategy into results.

Rising costs, slowing volumes and increasing retailer pressure are forcing commercial teams to make more difficult pricing and promotional decisions than ever before. In this first session, Emily and Darren will explore how organisations can navigate these challenges, protect value and make confident commercial decisions when every investment and pricing move is under scrutiny.

Designed for sales, RGM and commercial leadership teams, this session will provide practical guidance on negotiating price changes, aligning stakeholders and driving stronger execution across the business.

Drawing on The Gap Partnership's The RGM Commercial Advantage Programme, Emily and Darren will share proven frameworks, real-world case studies and practical techniques that participants can apply immediately to improve commercial outcomes.