During negotiations all too frequently people think of their own point of view and fail to consider what pressures the other party is under. During this webinar we will take you on a journey to elevate your awareness of what buyers think and do, as well as how to incorporate that thinking into your planning to create a highly effective negotiation approach.  

Themes include:

• Buyer profile
• Exploration of KPIs and stakeholders
• What’s on their mind and their motivators
• Buyer playbook
• Top 10 tips to consider