The negotiation advantage: How AI is changing the way we prepare, think and make decisions

AI is already changing negotiation. The advantage, however, won’t come simply from using it. It will come from knowing where it improves your thinking, and where human judgement still matters most.

AI can help negotiators analyze information, generate options, challenge assumptions and strengthen preparation. But used without the right context, intent or judgement, it can just as easily reinforce weak thinking. The Gap Partnership’s approach therefore puts AI alongside human commercial judgement, rather than in place of it.

This introductory webinar is not an AI training session. Instead, it will give you a clear view of how AI is beginning to reshape negotiation and what that means for you and your organization.

In one hour, we’ll look at:

• ⁠Where AI can add real value to negotiation preparation, strategy and decision-making.
• How AI can sharpen your thinking, uncover insights and challenge assumptions.
• Why human judgement remains critical in negotiation.
• What organizations risk missing if they fail to adopt AI effectively.
• How AI is changing the negotiator’s role and the future of negotiation capability.

Who should join?

Anyone involved in negotiation, commercial decision-making or building organizational capability who wants to understand what AI changes, what it doesn’t, and where the opportunity really lies. You don’t need to be an AI expert. This is about negotiation first and technology second.

You’ll leave with a clearer understanding of what good AI adoption in negotiation could look like, where it can create meaningful advantage and the questions your organization should be asking now. The question is rapidly moving beyond, “Should we use AI in negotiation?” to, “Are we using it intelligently enough to make us better negotiators?”

Register now.