
Insights


A statement from our CEO about The Gap Partnership's response to the war in Ukraine.

Negotiating with difficult people could be one of the most frustrating commercial situations. In this article Associate Partner Rodrigo Malandre explores negotiation strategies on how to manage a counterparty who fails to realize that value could be generated with a more collaborative and rational approach. This is a guide to successfully navigate through the oddities of irrational behaviors and closed mindsets to get better agreements.

Discover how the rise of consumer bifurcation is reshaping the CPG industry, with affluent shoppers favoring premium brands and budget-conscious consumers turning to private labels. Learn what manufacturers and retailers must do to adapt, stay competitive, and drive growth in this shifting landscape.