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For retail buyers, Christmas isn’t a season; it’s a year-round commercial engine. This roadmap aligns the retail planning cycle with negotiation seasonality, highlighting where negotiation adds value and how timely strategic support transforms pressure into performance.
Every interaction shapes the broader negotiation outcome. Overlooking this risks leaving value on the table. No matter where you are in the retail or negotiation cycle, treat every exchange strategically. When the stakes are high, The Gap Partnership is here to support you with expert negotiation insight and guidance.
About the author
Kat Krakawiak is an experienced negotiator and consultant at The Gap Partnership with more than 10 years of experience as a category manager specializing in buying and category management across retail and FMCG. She is highly skilled in P&L management, negotiations, sourcing and strategy development.
How The Gap Partnership can help you
The Gap Partnership specializes in transforming negotiation into a strategic advantage. With our expertise, we equip your teams with the skills and mindset to negotiate effectively, help standardize your negotiation processes for consistent success, and work with your leadership to foster a culture of collaboration and alignment across departments. Let us partner with you to embed negotiation into your organizational DNA, ensuring sustainable growth and a competitive edge in every negotiation.
