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Staying on top of global negotiation trends and the latest thinking will help drive your own success. Our research reports and articles keep you up to date on what's happening around the world - all delivered with a keen negotiation angle and fresh perspective.

Negotiating in an omni world

Drew Gallaher and Rodrigo Malandre

January 2023

Omnichannel and e-commerce negotiations have been part of market considerations for close to a decade. Over the last two years this conversation has moved from a theoretical to commercial imperative due to consumer acceptance of e-commerce and significant growth of other non-traditional fulfillment models. In this article we'll explore the fundamentals of negotiations within each and how they are different from regular negotiations.
Many organizations face the same challenge: turning robust revenue growth management (RGM) strategies into measurable outcomes. This article explores where execution often breaks down and how to achieve lasting commercial success.