The Duck and Waffle view over London

Commercial resilience for FMCG: From crisis response to controlled strategies

London

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This roundtable is designed for FMCG leaders looking to strengthen commercial resilience in an increasingly volatile environment. Through peer discussion and expert perspectives, participants will explore how leading organisations are balancing short-term pressures with long-term priorities, while understanding how AI can support stronger decision-making without replacing critical commercial judgement.

The Gap Partnership is pleased to invite a select group of senior FMCG leaders to an off-the-record breakfast roundtable in London.

With geopolitical volatility, sustained cost pressure and shifting retailer dynamics continuing to test commercial models, this session is designed to create space for honest, peer-level discussion on how FMCG organisations are building resilience today while preparing for the future, including the role AI can play in strengthening commercial decision-making.

What we’ll explore through a negotiation lens:

  • Resilience and trade-offs | Protecting margins and managing competing commercial priorities
  • Future-state planning | Backcasting from 2027 to prioritise current decisions and trade-offs
  • AI-enabled decision making | Using AI to strengthen commercial resilience while avoiding common risks and unintended consequences
Places are limited to support open discussion and meaningful peer exchange. If you would like to request a place, please register your interest by filling in the form below, and we will confirm attendance as soon as possible.
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15 September 2026

8:30am - 11:00am BST