News & Insights | News | 07 February 2018

Chris Webber considers how the benefits of scarcity can be brought into play to positive effect during a negotiation.

Thomas Cook, a UK based travel company, announced this week that they are to trial a programme where for £22 for the week, individuals can reserve their sunbed by the pool, ahead of travel.

For many, this might seem like a pointless exercise and could be brand damaging for a large company like Thomas Cook. But maybe not for those of you who have spent time surrounded by British, or for that matter German, tourists in a sunshine holiday resort...

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