News & Insights | Articles | 12 September 2017

A multinational CPG business has a target of a 10% price increase but anticipates significant resistance. How can they articulate this increase to the market?

After the North American sales team of an international CPG business completed The Complete Skilled Negotiator training, the Chief Customer Officer for the US approached us for further support. The business needed to implement a price increase on one of their key products...

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