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Buying alliances: Coming to a market near you

The trend in buying alliances and what it means for retailers

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Research report: Global commercial trends

Introducing our latest research project focused on seven key commercial trends

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The Negotiation Society magazine: What makes a modern leader tick?

Plus, inspirational stories from leaders of today and the rising stars of tomorrow

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The Complete Skilled Negotiator

The world’s leading negotiation program

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The Negotiation Society podcast: Ready to unlock the secrets of effective negotiation?

Your gateway to candid insights from inspirational leaders worldwide

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New edition of The Negotiation Book

Become the best negotiator you can be

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Negotiation Solutions
We are negotiation  experts  consultants  nerds  innovators  partners  teachers  wizards  leaders  mentors  writers  disruptors  educators  geeks  students  researchers  strategists

The Gap Partnership is a management consultancy specialising in negotiation. We help organisations drive profitability, increase efficiency and reduce cost. 

In a time of global upheaval, effective negotiation is more important than ever. Whether you are dealing with a merger, managing trade union agreements, repairing disrupted supply chains, or navigating a new commercial reality, negotiation is an essential skill for guaranteed success.

Negotiation solutions

Training by the world’s best negotiators

Negotiation is a life-enhancing skill. Whatever your profession, being a confident, effective negotiator can mean the difference between getting to a great agreement, and one that fails to optimise value for you and your business.

 

We offer a range of training programs face-to-face or virtual to help you learn how to negotiate even the most difficult and complex commercial agreements.


Our training

Events

From boomers to zoomers: Navigating negotiations across generations

Webinar | 06 May 2025

Discover negotiation strategies that resonate with every generation, from Baby Boomers to Gen Z. This webinar equips you with the skills to bridge generational divides, foster collaboration and drive meaningful outcomes.

Optimizing internal negotiation outcomes for organizational success

Webinar | 06 February 2025

Discover how to leverage negotiation skills to encourage collaboration internally to drive better decision-making within your organization.

Procurement and sustainability: Accelerating progress by optimizing negotiation capability

Webinar | 28 October 2024

Join our exclusive webinar to explore the intersection of procurement and sustainability. Discover how procurement functions are increasingly taking a leading role in helping businesses achieve ambitious and strategically important corporate environmental, social and governance (ESG) goals and targ...

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Insights

Consumers and brand power

Nick Capuano & Chris Potestio

April 2025

What drives consumer choices in the consumer-packaged goods (CPG) sector, and how do these decisions impact the power dynamic between retailers and suppliers? Nick Capuano and Chris Potestio, Senior Consultants examine the consumer view of brand power and its effects on pricing and negotiations within the CPG industry. This article explores how consumer preferences and purchasing behavior shape market trends and drive the agreements that define the industry.
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Retailers and brand power

Nick Capuano & Chris Potestio

April 2025

In the CPG world, retailers act as the crucial link between suppliers and consumers. Their brand power significantly influences how they negotiate, curate their product selection, and strategize for the market. Nick Capuano and Chris Potestio delve into how retailers harness their brand strength to attract customers, dominate market share and boost their bottom line.
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Suppliers and brand power

Nick Capuano & Chris Potestio

March 2025

In the consumer-packaged goods (CPG) industry, suppliers significantly influence brand strength. When suppliers focus on building strong brands, they gain leverage in negotiations with retailers. This article,Nick Capuano and Chris Potestio, Senior Consultants at The Gap Partnership, explore how suppliers utilize brand power to secure higher prices and better terms, impacting both consumer perception and overall market dynamics.
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The power of brands and the price they command

Nick Capuano & Chris Potestio

March 2025

Brand strength plays a pivotal role in the CPG sector, enabling iconic names like Kellogg's, PepsiCO and Nestlé to command high demand and pricing through consumer trust and reputation. Similarly, premium brands thrive by charging higher prices based on perceived value rather than availability. In this article, Nick Capuano and Chris Potestio, Senior Consultants at The Gap Partnership, explore the relationship between brand power and pricing, and highlight how negotiations can be impacted by suppliers, retailers and consumers alike.
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