Conocimientos | Artículos | 19 February 2015
"Whilst there may have been the most positives of motives for this joint plan at the start, the lack of three of the remaining six drivers (trust, climate and authority) made it extremely difficult for the joint plan to work"

Joint business planning has become the recognised process embraced by many organisations as a means of negotiating collaborative agreements which reflect both mutual benefits yet also seek to ensure and protect that value during the life of the agreement itself. Organisations who are tirelessly seeking ways of improving profitability have adopted JBP as a sustainable way of building value, and where the opportunity exists, deserting the historical, transactional nature of combative deal making which at best attracts short term gains and promotes low levels of trust between those involved.

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